The Functions of Marketing it is said that great advertising is learning about what customers want to buy and helping them do so later. Performance is real to both science and workmanship and is vital to the accomplishment of any business.
‣ We will examine the elements of propaganda. let us begin.
- Gathering and Analysis market research
- Product planning
- Product designing
- Packaging
- Storage and warehousing
- Branding
- Customer support service
- Pricing of the product
- Promotion and selling
- Physical distribution
- Transportation
- Standardization
Gathering and Analysis Market Research
Here in the first step marketer tries to gather the information related to the market.
Market research means researching the market well and solving its problem, it helps the marketer to make many decisions like
- What the customer wants in the marketer, according to his income age, and location
- Where can I buy
- Which brand of products will the customer buy more?
- What package size the customer would like or inform the customer about his product
Product planning
Product planning includes a whole range of functions that are involved in product manufacturing.
| ‣ The marketer should always decide which product to offer to the customer so that they can satisfy the need and desire |
| ‣ what should be the size of your model |
| ‣ what should be the brand name |
| ‣ What should be the quality of the brand |
Product designing and development-
Product designing and development means Well Developing and Designing Your Product Quality Quantity Uniform Size Packaging.
- Always keep in mind that our product is better than other company
- Our packaging should also be better than other companies and
- The design of our product should also be good so that our customers like it.
Packaging
The container in which the product is contained is called packaging. Packaging is the basic level we can define our products and activities
Packaging performs several functions such as:
| ‣ Protection- It protects the product from damage and if we store or transport it, the packaging protects it from wear and tear due to handling of rain, moisture, insects, leakage, etc. |
| ‣ Identification- Helps each customer identify the product |
| ‣ Convenience- Every middleman and customer enhances convenience |
| ‣ Promotion- it acts as a silent seller |
| ‣ Innovation- Helps to package innovation capture new customer segments |
Storage and warehousing
Immediately after making the commodity or product, always take an oath that there is a time gap between production and consumption. Therefore things should always be protected like:-
- The strokes
- Leakage
- Rain
- Bugs
- Moisture
Branding
A company can easily sell goods under its own brand name, the company should always choose a good brand name. Which
Grapes customer attention, loyalty, consistency, etc.
Customer Support Service
Customer is the king of the market, so customer satisfaction is very important, so companies should try to provide their customer service number, portal, technical support.
Customer support service plays a big role in business Functions of marketing success such as after-sales service, handling customer support, etc. And all these things provide maximum satisfaction to the customer which in turn helps in getting repeat sales from customers or developing brand loyalty of the product.
Pricing of Product
Price refers to the money a customer pays to purchase a product or service. It is considered the most important element. Marketing as Customer Highly Price Sensitive.
The marketer should always focus on several things such as the objectives of strong demand for product/service. Competitive price etc. This allows us to determine the price of our product and service.
Promotion and Selling
We are increasing the sales of the product by promotion. The seller must use several techniques to communicate with the buyer. Sales promotion techniques to enhance the sale.
Marketers need to do many types of tasks like
- Advertising
- Sales promotion
- Personal selling
- Publicity Public relation
Performing all the functions of marketing prepares the potential customer for the purchase.
Physical distribution
Another most important functions of marketing plans regarding the distribution of goods and services. The physical distribution decides the decision to be taken as
| ‣ The choice of channel of distribution. |
| ‣ Maintaining inventory. |
| ‣ Storage. |
| ‣ Warehousing etc. |
Transportation
It serves to reduce the distance between the place of production and the place of consumption. Transportation is a very important function as it fulfills the products which are located at different places.
Raw materials and finished goods are transferred to different corners of the country
Standardization and grading
Standardization means maintaining quality standards to achieve uniformity in the product. It provides quality assurance and consistency to the consumers.
Grading means- Grading means satisfying the product on the basis of size and quality.
Marketers can charge higher prices for higher-quality products. Grading is commonly used in agricultural products such as:
- Wheat
- Rice
- Palpitations
FAQ [frequiently Asked Question]
What are the 7 functions of marketing?
The seven functions include:
Gathering and Analysis market research
Product planning
Product designing
Packaging
Storage and warehousing
Branding
Customer support service
What is the first thing to consider in product planning?
Product planning includes a whole range of functions that are involved in product manufacturing.
‣ The marketer should always decide which product to offer to the customer so that they can satisfy the need and desire
‣ what should be the size of your model
‣ what should be the brand name
‣ What should be the quality of the brand
How do you price a product?
Price refers to the money a customer pays to purchase a product or service. It is considered the most important element. Marketing as Customer Highly Price Sensitive.
What are the 4 branding strategies?
the company can easily sell goods under its own brand name, the company should always choose a good brand name. Which
Grapes customer attention, loyalty, consistency, etc.
Brand extension, New brand strategy, and flanker/fight brand strategy
What is standardization and grading?
Standardization means maintaining quality standards to achieve uniformity in the product. It provides quality assurance and consistency to the consumers.
Grading means- Grading means satisfying the product on the basis of size and quality.
Related Term
- International Marketing Research
- Scope of Marketing Research
- Marketing Intelligence and Planning
- The 7 Functions of Marketing
- Umbrella Branding Strategy
- Marketing Fundamentals
Summary & Conclusion
Marketing is related to the trading of products and through it, labor and products are brought into use condition. It fulfills the needs of the customers.
‣ I hope friends, through this article, I have given you information about The Functions of Marketing, you must have got the information. So share your suggestions with us.
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