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Home Marketing Management

Functions of Marketing

February 2, 2022
in Marketing Management
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The Functions of Marketing it is said that great advertising is learning about what customers want to buy and helping them do so later. Performance is real to both science and workmanship and is vital to the accomplishment of any business.

‣ We will examine the elements of propaganda. let us begin.
  1. Gathering and Analysis market research
  2. Product planning
  3. Product designing
  4. Packaging
  5. Storage and warehousing
  6. Branding
  7. Customer support service
  8. Pricing of the product
  9. Promotion and selling
  10. Physical distribution
  11. Transportation
  12. Standardization

Table of Contents

  • Gathering and Analysis Market Research
  • Product planning
  • Product designing and development-
  • Packaging
  • Storage and warehousing
  • Branding
  • Customer Support Service
  • Pricing of Product
  • Promotion and Selling
  • Physical distribution
  • Transportation
  • Standardization and grading
  • FAQ [frequiently Asked Question]
    • What are the 7 functions of marketing?
    • What is the first thing to consider in product planning?
    • How do you price a product?
    • What are the 4 branding strategies?
    • What is standardization and grading?
  • Related Term
  • Summary & Conclusion

Gathering and Analysis Market Research

Here in the first step marketer tries to gather the information related to the market.
Functions of marketing
Image Source: istockphoto

Market research means researching the market well and solving its problem, it helps the marketer to make many decisions like

  • What the customer wants in the marketer, according to his income age, and location
  • Where can I buy
  • Which brand of products will the customer buy more?
  • What package size the customer would like or inform the customer about his product

Product planning

Product planning includes a whole range of functions that are involved in product manufacturing.

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‣ The marketer should always decide which product to offer to the customer so that they can satisfy the need and desire
‣ what should be the size of your model
‣ what should be the brand name
‣ What should be the quality of the brand

Product designing and development-

Product designing and development means Well Developing and Designing Your Product Quality Quantity Uniform Size Packaging.
  • Always keep in mind that our product is better than other company
  • Our packaging should also be better than other companies and
  • The design of our product should also be good so that our customers like it.

Packaging

The container in which the product is contained is called packaging. Packaging is the basic level we can define our products and activities

Packaging performs several functions such as:
‣ Protection- It protects the product from damage and if we store or transport it, the packaging protects it from wear and tear due to handling of rain, moisture, insects, leakage, etc.
‣ Identification- Helps each customer identify the product
‣ Convenience- Every middleman and customer enhances convenience
‣ Promotion- it acts as a silent seller
‣ Innovation- Helps to package innovation capture new customer segments

Storage and warehousing

Immediately after making the commodity or product, always take an oath that there is a time gap between production and consumption. Therefore things should always be protected like:-

  1. The strokes
  2. Leakage
  3. Rain
  4. Bugs
  5. Moisture

Branding

Functions of Marketing
Image Source: istockphoto

A company can easily sell goods under its own brand name, the company should always choose a good brand name. Which
Grapes customer attention, loyalty, consistency, etc.

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Customer Support Service

Customer is the king of the market, so customer satisfaction is very important, so companies should try to provide their customer service number, portal, technical support.

Customer Support Service

Customer support service plays a big role in business Functions of marketing success such as after-sales service, handling customer support, etc. And all these things provide maximum satisfaction to the customer which in turn helps in getting repeat sales from customers or developing brand loyalty of the product.

Pricing of Product

Price refers to the money a customer pays to purchase a product or service. It is considered the most important element. Marketing as Customer Highly Price Sensitive.

The marketer should always focus on several things such as the objectives of strong demand for product/service. Competitive price etc. This allows us to determine the price of our product and service.

Promotion and Selling

We are increasing the sales of the product by promotion. The seller must use several techniques to communicate with the buyer. Sales promotion techniques to enhance the sale.

Marketers need to do many types of tasks like
  • Advertising
  • Sales promotion
  • Personal selling
  • Publicity Public relation

Performing all the functions of marketing prepares the potential customer for the purchase.

Physical distribution

Another most important functions of marketing plans regarding the distribution of goods and services. The physical distribution decides the decision to be taken as

‣ The choice of channel of distribution.
‣ Maintaining inventory.
‣ Storage.
‣ Warehousing etc.

Transportation

It serves to reduce the distance between the place of production and the place of consumption. Transportation is a very important function as it fulfills the products which are located at different places.

See also  Business Entity Concept

Raw materials and finished goods are transferred to different corners of the country

Standardization and grading

Standardization means maintaining quality standards to achieve uniformity in the product. It provides quality assurance and consistency to the consumers.

Grading means- Grading means satisfying the product on the basis of size and quality.

Marketers can charge higher prices for higher-quality products. Grading is commonly used in agricultural products such as:

  • Wheat
  • Rice
  • Palpitations

FAQ [frequiently Asked Question]

What are the 7 functions of marketing?

The seven functions include:
Gathering and Analysis market research
Product planning
Product designing
Packaging
Storage and warehousing
Branding
Customer support service

What is the first thing to consider in product planning?

Product planning includes a whole range of functions that are involved in product manufacturing.
‣ The marketer should always decide which product to offer to the customer so that they can satisfy the need and desire
‣ what should be the size of your model
‣ what should be the brand name
‣ What should be the quality of the brand

How do you price a product?

Price refers to the money a customer pays to purchase a product or service. It is considered the most important element. Marketing as Customer Highly Price Sensitive.

What are the 4 branding strategies?

the company can easily sell goods under its own brand name, the company should always choose a good brand name. Which
Grapes customer attention, loyalty, consistency, etc.
Brand extension, New brand strategy, and flanker/fight brand strategy

What is standardization and grading?

Standardization means maintaining quality standards to achieve uniformity in the product. It provides quality assurance and consistency to the consumers.
Grading means- Grading means satisfying the product on the basis of size and quality.

Related Term

  • International Marketing Research
  • Scope of Marketing Research
  • Marketing Intelligence and Planning
  • The 7 Functions of Marketing
  • Umbrella Branding Strategy
  • Marketing Fundamentals

Summary & Conclusion

Marketing is related to the trading of products and through it, labor and products are brought into use condition. It fulfills the needs of the customers.

‣ I hope friends, through this article, I have given you information about The Functions of Marketing, you must have got the information. So share your suggestions with us.

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